Senior executives from the firm at the heart of Facebook’s data breach boasted of playing a key role in bringing Donald Trump to power and said they used “unattributable and untrackable” advertising to support their clients in elections, according to an undercover expose.
In secretly recorded conversations, Cambridge Analytica’s CEO, Alexander Nix, claimed he had met Trump “many times”, while another senior member of staff said the firm was behind the “defeat crooked Hillary” advertising campaign.
“We just put information into the bloodstream of the internet and then watch it grow, give it a little push every now and again over time to watch it take shape,” said the executive. “And so this stuff infiltrates the online community, but with no branding, so it’s unattributable, untrackable.”
Continue reading: Cambridge Analytica execs boast of role in getting Trump elected