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The Contrary Perspective

earth Guess What?  There’s Only One Earth

W.J. Astore

The other day, I was watching a typical truck commercial on TV. It showed trucks literally tearing up the backroads, along with ATVs spinning and jumping and chewing up the countryside, all synonymous with “adventure” and “freedom.”

I remember those old Coors commercials featuring Mark Harmon. They were set in Colorado (I think) and featured him quietly extolling the virtues of barley and clean water. Now most Coors commercials are about self-indulgent partying (but please drink responsibly).

My point? We need a change in mindset — one that values nature and its preservation. We’re doomed if we keep selling the idea “you can have it all,” so go party and tear up nature — who cares as long as you’re having fun?

We act as if we have many planet earths, but we have only one.  And we’re slowly and surely making…

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